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For AI video tools: which tutorials and template pages bring creators who pay.

An AI video tool sells export minutes and plans to creators and marketing teams, who often meet the paywall when they try to export without a watermark. Tally ties each plan and minute pack to the visit behind it, so you can see whether tutorials, short clips or template pages bring the people who export and pay.

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01How they sell

  • SubscriptionPlans by minutes of video a month, with higher tiers for resolution, brand kits or voice cloning; creators tend to stay monthly.
  • UsageExtra minutes bought mid-cycle when a project runs over the plan, sometimes several times in a busy month.

02Payments it reads

  • StripePlans and minute packs through Checkout; packs bought from the export dialog link when the session carries the visitor's id.
  • PaddleUsed for team plans sold to companies abroad; renewals, tier upgrades and refunds as adjustments are read.
  • Lemon SqueezyChosen by small teams as merchant of record; subscription invoices and one-off minute packs are read.

What Tally can't read

  • Exports, render minutes and projects aren't read; only what was paid for them is.
  • Views of the videos your users publish aren't counted; a link back to you counts only once someone follows it to your site.
  • Contracts with agencies or brands invoiced outside a connected provider aren't read.

03Where buyers come from

  • YouTube tutorialsHow-to videos that use the tool in a real edit send viewers through the description link; tag it and each video gets its own campaign row.
  • Watermarked exportsFree-tier exports carrying your name lead viewers to look you up or type the address, which shows in search and Readable Direct.
  • Template pagesPages for formats like podcast clips or product ads turn up in search and bring people ready to start a project.
  • TikTok and ReelsShort clips about the tool send visits through in-app browsers, which Readable Direct names instead of losing.

04What Tally answers

  1. Do creators buy at their first export?

    Path to purchase shows the share who buy on their first visit, the median time for the rest and a histogram of the gap. With a watermark paywall, a large first-visit share means the export moment sells.

    Path to purchase

  2. How many free exports turn into a paid plan?

    Send tally('export', { plan: 'free' }) on each free export. The goals view gives completions, how many of those visitors paid and the revenue they brought, and a funnel shows where people drop.

    Goals and funnels

  3. Which YouTube tutorial sold the most plans?

    With a UTM campaign on each video's link, the campaign breakdown lists every tutorial with the revenue behind its visits.

    Sources with revenue

  4. Do creators from TikTok stay subscribed?

    Lifetime value by first source shows customers, renewals and average lifetime revenue, so a channel whose creators leave after one project stands out.

    Lifetime value

  5. Can we know when a video about us takes off?

    A spike alert fires when visits jump above their usual level, by email, Slack, Discord, Telegram or webhook, so you see a video's traffic while it's still climbing.

    Alerts and digests

05Numbers worth watching

Goal conversion
The share of visitors who export, by source, which tells creators who try the tool from those who only watch.
First-visit buyers
How many pay on their first visit; for an export paywall it shows whether the watermark moment closes the sale.
Revenue by source
The money behind each tutorial, clip and template page, which ranks creators' videos by sales instead of views.

06An example

Example

Path to purchase

Last 30 days · 105 of 124 new sales, the ones linked to a visitor

Median time to buy

3days

from their first visit

Median visits

3visits

the one they paid in included

Bought on the first visit

12%

13 of 105

Pages before buying

11

median pages viewed

Where buyers came from, and who closed the sale

105 new sales: where each buyer first came from, and the source credited with the sale.

50% of new sales were credited to the source that first brought the buyer in. Hover or focus a flow for its numbers.

  1. Googlecredited toGoogle26
  2. x.comcredited tox.com10
  3. Other (3 sources)credited toOther (3 sources)10
  4. Directcredited toOther (3 sources)9
  5. ChatGPTcredited toChatGPT9
  6. Other (3 sources)credited toNewsletter9
  7. Redditcredited toReddit8
  8. Googlecredited toNewsletter6

6 smaller flows in the table below.

Show the flows as a table
105 new sales: where each buyer first came from, and the source credited with the sale.
Brought them inCredited with the saleNew salesShare
GoogleGoogle2625%
x.comx.com1010%
Other (3 sources)Other (3 sources)1010%
DirectOther (3 sources)99%
ChatGPTChatGPT99%
Other (3 sources)Newsletter99%
RedditReddit88%
GoogleNewsletter66%
DirectGoogle55%
x.comGoogle55%
RedditGoogle33%
DirectReddit22%
ChatGPTGoogle22%
Other (3 sources)ChatGPT1<1%

Time from first visit to purchase

  1. 13Same visit: 13 sales (12%), bought in their first visit
  2. 13Same day: 13 sales (12%), a later visit, under 24 hours after the first
  3. 301–3 days: 30 sales (29%), 1 to 3 days after the first visit
  4. 194–7 days: 19 sales (18%), 4 to 7 days after the first visit
  5. 151–2 weeks: 15 sales (14%), 8 to 14 days after the first visit
  6. 102–4 weeks: 10 sales (10%), 15 to 28 days after the first visit
  7. 51–3 months: 5 sales (5%), 29 to 90 days after the first visit
  8. 03+ months: 0 sales (0%), 91 days or more after the first visit

Pages buyers saw before paying

Share of the 105 buyers who viewed each page before paying

  1. /pricing96%, 101 of 105 buyers
  2. /71%, 75 of 105 buyers
  3. /signup63%, 67 of 105 buyers
  4. /docs38%, 40 of 105 buyers
  5. /blog/stripe-fees26%, 28 of 105 buyers
  6. /compare21%, 23 of 105 buyers
  7. /changelog8%, 9 of 105 buyers
  8. /blog/launch-week5%, 6 of 105 buyers

Only new sales count here. Renewals and upgrades belong to the visit that won the subscription, so counting them would count that journey again.

Fig. 1Path to purchase on the example site. For a video tool, read the histogram to see whether buyers pay at the first export or come back after a few projects.

07Setting up

  1. Any HTML siteAdd the tag to the head of the marketing site and the editor's pages, so the template gallery and the export flow both count.
  2. PaddlePass the visitor's id in customData when the export dialog opens Paddle checkout, so plans bought there link with high confidence.
  3. Give every tutorial's description link a UTM campaign named after the video; each one becomes a row with its revenue.

08Questions

  • Does Tally count views of videos made with our tool?

    No. It counts visits to your own site. Views on YouTube, TikTok or anywhere else stay with those platforms; only a click that lands on your pages is a visit.

  • We bill extra minutes at the end of the month. Is that read?

    Yes, when your provider charges it. An overage on a subscription arrives as a renewal and keeps the source of the first payment.

  • Is tax included in the revenue figures?

    No. Amounts are read without tax, so VAT collected on plans sold in Europe doesn't inflate those countries' rows.

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