Terms of use

01Who we are

Tally is made by Outpost and run by Tesseract Systems Corporation (“Tally”, “we”, “us”). How we handle personal information is in our privacy notice, and how we process your visitors’ information for you is in our Data Processing Agreement. Both are part of these terms.

02Your account

Tally is for businesses. To open an account you must be at least 16 and able to act for the business you sign up for. Keep your sign-in details to yourself and your account information accurate; you are responsible for what happens in your account.

03The sites you measure

Only add sites and apps that you own or are allowed to measure. You decide what Tally records on them: the counting mode, whether session replay is on and what it masks, and what your goals, properties and identify calls send.

You are responsible for telling your visitors about it and, where the law requires, asking for their consent first: in the EU and the UK that usually means consent before cookie mode or session replay, which consent mode does for you once your banner calls it. Don’t send Tally special categories of information (such as health, beliefs or sexuality), passwords or payment card numbers, and mask or block pages where people type or read such things.

04Payment providers and alert channels

When you connect a payment provider (Stripe, Paddle, Lemon Squeezy or Polar), you let Tally read your payments, refunds and chargebacks and create its own webhook on your account, and nothing more. When you add an alert channel, you let it send there. You can disconnect any of them at any time. Those services have their own terms, which you are responsible for following, and we aren’t responsible for their changes, outages or decisions.

05What Tally does, and its limits

Tally counts the visits to your sites, links payments to the visits that brought the buyer, and shows the evidence for each link on its receipt. Analytics can never see everything: ad blockers, browsers that refuse the tag, visitors who don’t consent and bots that are filtered out all go uncounted, and a payment without evidence stays unlinked rather than guessed. The coverage page shows how much is linked.

So treat Tally’s numbers as measurement, not as accounts: your payment provider’s records are the ones for tax and bookkeeping. We don’t promise any particular result from using it.

06Plans, billing and renewal

The paid plan is a subscription, paid monthly or yearly in advance in US dollars, at the price for your monthly events (page views and goals) shown on our pricing section and at checkout. Payment goes through Stripe, and your plan renews automatically at the end of each period until you cancel. If a tax applies, it is shown at checkout before you pay.

A new account starts with a 14-day free trial from when you confirm your email address. No card is needed. To keep using Tally after the trial, choose a plan. If you choose one during the trial, your card is charged when the trial ends, or at once if fewer than two days of it remain. We email you three days before the trial ends, when it ends, and when collection stops.

If a trial ends without a plan, your dashboards close and Tally keeps collecting your sites’ data for 24 hours, then stops. What it already collected is kept, and choosing a plan opens everything again.

Discounts: the first 100 customers get 30% off for as long as they stay subscribed. Customers who own an Outpost workspace with an active plan get 50% off while that plan stays active; we check with Outpost when you subscribe and daily, and the discount ends when the Outpost plan does. The two discounts don’t combine.

If your sites send more events in a month than your plan includes, nothing stops or locks: we tell you once that month and suggest the next plan.

If we change a price, we will email you at least 30 days before it applies to your next renewal. If a payment fails and can’t be collected, we may pause your account until it is.

07Cancelling and refunds

You can cancel at any time, in the billing portal linked from your account. Your plan keeps working until the end of the period you have paid for, and you won’t be charged again. When a paid plan ends, Tally keeps collecting your sites’ data for 7 days, then stops; what it collected is kept until you delete your account. Deleting your account cancels its subscription at once. Payments aren’t refunded, except where the law requires it.

08Your data

What you send Tally, and what it records on your sites, belongs to you. We use it only to run Tally for you, as the privacy notice and the Data Processing Agreement describe. You can read it through the API at any time, and deleting your account deletes it.

09Acceptable use

Don’t use Tally to track people in ways the law doesn’t allow, to identify visitors who expect not to be, or to record what you have no right to. Don’t attack, overload or probe the service, get around its limits, copy it wholesale or resell it without our agreement. We may block requests that break these rules.

10Suspension and ending

You can stop using Tally and delete your account at any time. We may suspend or end an account that breaks these terms, puts others at risk or isn’t paid. Unless the law or the risk prevents it, we will tell you why first and give you the chance to read your data out through the API.

11Our content

The Tally and Outpost names, logos, software, site design and text belong to Tesseract Systems Corporation or its licensors. Location data comes from DB-IP, under its own licence (see the privacy notice). Names of payment providers and other services belong to their owners and are used only to say where Tally works. If you send us ideas or feedback, we may use them without owing you anything.

12Disclaimers and liability

Tally is provided “as is”. We work to keep it accurate and available, but we can’t promise it will always be error-free or online. To the extent the law allows, we aren’t liable for indirect or consequential losses, or for lost profits, revenue or data, and our total liability for any claim is limited to what you paid us in the 12 months before it arose. Nothing in these terms limits rights you have under consumer law that can’t be waived.

13Changes to these terms

We may update these terms as Tally grows. When we do, we change the date above; for significant changes, we email account owners at least 30 days before they take effect. If you keep using Tally after that, the new terms apply; if you don’t agree, you can cancel before then.