For Figma plugin makers: which listings and posts bring designers who buy a licence.

01How they sell

• SubscriptionMonthly or yearly Pro plans activated with a licence key, with team plans for design teams sharing a workspace.
• One-offA lifetime licence key for freelancers who'd rather pay once for a small tool than add a subscription.
• FreemiumFree basic actions inside Figma, with a limit that points designers to the upgrade page.

02Payments it reads

• Lemon SqueezyLicence keys issued at checkout and checked by the plugin; orders, subscription invoices and refunds are read.
• StripePro plans through Checkout with the plugin activating on sign-in; renewals and refunds are read.
• PaddleUsed for team plans sold to companies that want an invoice with tax; transactions and renewals are read.

03Where buyers come from

• Figma CommunityThe listing's link to your site sends designers who've already tried the free actions; figma.com as referrer shows their revenue.
• Design posts on XA short screen recording of the plugin saving ten minutes of work sends designers who try it first and upgrade later.
• YouTube tutorialsDesign-system tutorials that use the plugin send viewers who arrive with that exact job in mind.
• Design newslettersA mention in a design newsletter brings a one-day surge; revenue per visitor shows whether it sold anything.

04What Tally answers

1. Who comes to the upgrade page from inside Figma?

   The visitor list shows each visitor's location, latest source, pages and what they paid; with a UTM on the plugin's upgrade link, visits from inside Figma are labelled in their journeys.

   Visitors and journeys

2. Does our site send people to try the plugin?

   Clicks from your site to the Community page count as clicks to another site; put data-fast-goal on that button and the goals view adds conversion and those visitors' later revenue.

   Goals and funnels

3. Did that design newsletter sell licences?

   Each sale's receipt shows the visits behind it and the one credited, so the licences a newsletter sold can be counted one by one.

   Receipts

4. Do team plans come from different places than solo licences?

   Lifetime value by first source gives each source's customers and average lifetime revenue; sources whose average sits well above the rest are where the team plans come from.

   Lifetime value

05Numbers worth watching

Revenue per visitor

Revenue per visitor by source, which weighs the Community listing's steady traffic against a newsletter's single day.

First-visit buyers

How many pay on their first visit; designers who tried the free actions inside Figma often arrive ready to buy.

Lifetime value by first source

Average lifetime revenue by first source, which shows where team plans and renewals come from.

06An example

07Setting up

1. FramerIf the plugin's site is built in Framer, add the tag in the site's custom code head so pricing and docs pages carry it.
2. Lemon SqueezyHave the pricing page open Lemon Squeezy checkout with tally_visitor_id in custom data, so licence keys link with high confidence.
3. Add a UTM to the upgrade link inside the plugin; links opened from Figma's desktop app may arrive with no referrer.

08Questions

• Can Tally read our Figma Community sales?

  No. Figma takes those payments and pays you out. Tally reads licences and plans sold on your own site through Stripe, Paddle, Lemon Squeezy or Polar.

• Does the plugin itself need the snippet?

  No. The tag goes on your website. What designers do in the plugin stays in Figma; the visit to your upgrade page is what Tally counts.

• A team buys five seats on one licence. Is that one sale?

  Yes: one payment is one sale, credited to the visit before it. Its renewals keep that link.