Software as a service
For property management software: which channels bring landlords who pay per unit.
Property management software sells to landlords with a few units and to managers with hundreds, priced per unit or door. Tally ties each subscription to the visits that led to it and keeps unit growth under the source that won it, so a small landlord who grows is credited to whatever first brought them.
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01How they sell
- SubscriptionPlans per unit or per door, monthly or yearly; a landlord who buys another building moves up on the same subscription.
- FreemiumA free tier for a handful of units, with paid features such as screening, e-signed leases or accounting.
02Payments it reads
- StripePer-unit plans through Checkout; unit changes, renewals and refunds are read from the subscription's invoices.
What Tally can't read
- Rent that tenants pay through your product goes to landlords' accounts and isn't read as your revenue.
- Screening fees applicants pay to a screening partner aren't read.
- Tenants using the portal you host are not prospects; Tally only counts pages with the tag, so leave it off the portal.
03Where buyers come from
- Landlord forumsReal estate investor communities discuss tools in long threads; those referrers send small landlords comparing options.
- Template searchesSearches for a lease agreement, a rent receipt or a move-in checklist bring landlords before they think of software.
- Real estate YouTubeInvestors who film their process show the tools they use, and viewers arrive with a property in mind.
- Accountants and tax preparersAdvisers to landlords suggest tools that make year-end easier.
- Searches by portfolio sizeSearches for software for a set number of units or one property type bring buyers who already know their size.
04What Tally answers
Do small landlords pay on the first visit?
Path to purchase gives the share who pay on their first visit and the median time to purchase; landlords with a lease to sign this week tend to sit at the short end.
Path to purchaseWhich template brings landlords who subscribe?
The page breakdown lists template pages with visitors and the revenue credited to them, so a lease template that brings subscribers is told apart from one that only brings downloads.
Sources with revenueIs the per-unit pricing slider working?
The click heatmap shows where people press on the pricing page, slider included, and the scroll map how many get past it to the plan buttons.
HeatmapsDo landlords from the investor forums grow their portfolios with us?
Lifetime value by first source sums each landlord's payments since the first, unit increases included, with average revenue and repeat rate.
Lifetime valueCan we get a weekly summary of new landlords and their sources?
A weekly digest by email, Slack, Discord, Telegram or webhook summarises the period's sales, and sale alerts can name each new landlord's credited source as it happens.
Alerts and digests
05Numbers worth watching
- First-visit buyers
- The share who pay on the first visit, high when a landlord has a tenant waiting.
- Lifetime value by first source
- Lifetime revenue by first source, which credits a channel for the units its landlords add later.
- Revenue per visitor
- Revenue per visitor by landing page, weighing a busy lease template against a quieter pricing comparison.
- Scroll depth
- How far visitors get down the pricing page, where per-unit maths can lose people before the plans.
06An example
Lifetime value by first source
All time: every payment since 1 Nov 2025. The period above doesn't apply.
| First source | Customers | Lifetime revenue | Average value | Renewals | Repeat rate |
|---|---|---|---|---|---|
| GoogleOrganic Search | 325 | $40,560 | $125 | 845 | 52% |
| ChatGPTAI Assistants | 126 | $21,071 | $167 | 391 | 61% |
| Direct | 178 | $18,216 | $102 | 374 | 44% |
| NewsletterEmail | 94 | $17,362 | $185 | 357 | 69% |
| Hacker NewsOrganic Social | 84 | $11,741 | $140 | 227 | 55% |
| x.comOrganic Social | 115 | $10,190 | $89 | 161 | 33% |
| RedditOrganic Social | 84 | $9,016 | $107 | 160 | 40% |
| PerplexityAI Assistants | 42 | $6,342 | $151 | 101 | 57% |
| Every source | 1,048 | $134,498 | $128 | 2,616 | 51% |
A customer is a visitor linked to a sale, counted under the source of their first visit. Lifetime revenue is net of refunds and chargebacks; repeat rate is the share who paid more than once (a renewal, an upgrade or another purchase). $13,167 from 426 payments not linked to a visitor is in no row.
07Setting up
- WebflowOn a Webflow marketing site, add the tag to the project's head code, so template pages and pricing are counted.
- StripePass tally_visitor_id in Checkout Session metadata and in subscription_data, so unit increases stay with the first source.
- Keep the tag off the tenant portal and the listing pages you host, so tenants and applicants aren't counted as prospects.
08Questions
Rent runs through our platform. Does it inflate our revenue?
No. Rent goes to landlords' accounts, which aren't connected. Only the payments landlords make to you are read.
Is a jump in units shown as new revenue or as growth?
As growth: the bigger invoice is on the same subscription and takes the first payment's source, so it raises that source's lifetime value rather than adding a customer.
Our landlords are spread across many cities. Can we see where?
The visitor list shows the city each visitor is in, found from their IP before it is dropped, and revenue by country is in the breakdowns.