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Services and bookings

For translation services: which language pages and searches bring paid orders.

A translation service sells two ways: individuals ordering a translation of a document online, often for an official purpose and in a hurry, and companies asking for a quote on a larger project. Tally ties each order and invoice to the visits behind it, so you can see which language pages and channels bring paid work.

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01How they sell

  • One-offDocument translations priced per page or per word and paid at order, and business projects quoted and invoiced.
  • SubscriptionMonthly plans for businesses with a steady flow of content to translate.

02Payments it reads

  • StripeOnline orders through Stripe Checkout after an instant quote, and business projects as Stripe invoices; refunds are read.
  • PaddleServices selling to customers in many countries use Paddle as merchant of record for the tax; transactions and adjustments are read.

What Tally can't read

  • Projects won on a translation marketplace or agency platform that takes the payment aren't read.
  • Business invoices paid by bank transfer outside your provider aren't read.
  • The documents customers upload aren't read; Tally counts visits and payments, not files.

03Where buyers come from

  • SearchSearches for a translation of a type of document between two languages bring buyers who often order on the first or second visit.
  • AI assistantsPeople asking an assistant where to get a document translated follow its suggestions into a channel of their own.
  • Community forumsExpat and student forums recommend services, sending visitors with a referrer.
  • LinkedInBusiness clients find the service through posts and profiles, then request a quote.

04What Tally answers

  1. Do people order on their first visit?

    Path to purchase gives the share who buy on their first visit, the median time for the rest and the pages they saw, such as pricing and turnaround.

    Path to purchase

  2. Which language pairs and countries pay?

    The page breakdown puts revenue beside each language page, and the country breakdown beside each country, so busy pairs and markets can be found.

    Sources with revenue

  3. How many quote requests turn into projects?

    Mark the quote form as a goal and the goals view gives completions and the revenue of those visitors once their invoice is paid.

    Goals and funnels

  4. Why are some business invoices unlinked?

    Coverage gives the reason for each unlinked sale; invoices link by email, so calling identify on the quote form is what ties business work to its visits.

    Coverage

05Numbers worth watching

First-visit buyers
The share who order on their first visit, high when a document is needed soon.
Revenue by source
Revenue per source, so search, assistants and forums are ranked by orders.
Visitors from AI assistants
Visits from AI assistants and the orders behind them.
Coverage
The share of revenue linked to a visitor, which drops if invoices are sent to addresses never identified.

06An example

Example

Path to purchase

Last 30 days · 105 of 124 new sales, the ones linked to a visitor

Median time to buy

3days

from their first visit

Median visits

3visits

the one they paid in included

Bought on the first visit

12%

13 of 105

Pages before buying

11

median pages viewed

Where buyers came from, and who closed the sale

105 new sales: where each buyer first came from, and the source credited with the sale.

50% of new sales were credited to the source that first brought the buyer in. Hover or focus a flow for its numbers.

  1. Googlecredited toGoogle26
  2. x.comcredited tox.com10
  3. Other (3 sources)credited toOther (3 sources)10
  4. Directcredited toOther (3 sources)9
  5. ChatGPTcredited toChatGPT9
  6. Other (3 sources)credited toNewsletter9
  7. Redditcredited toReddit8
  8. Googlecredited toNewsletter6

6 smaller flows in the table below.

Show the flows as a table
105 new sales: where each buyer first came from, and the source credited with the sale.
Brought them inCredited with the saleNew salesShare
GoogleGoogle2625%
x.comx.com1010%
Other (3 sources)Other (3 sources)1010%
DirectOther (3 sources)99%
ChatGPTChatGPT99%
Other (3 sources)Newsletter99%
RedditReddit88%
GoogleNewsletter66%
DirectGoogle55%
x.comGoogle55%
RedditGoogle33%
DirectReddit22%
ChatGPTGoogle22%
Other (3 sources)ChatGPT1<1%

Time from first visit to purchase

  1. 13Same visit: 13 sales (12%), bought in their first visit
  2. 13Same day: 13 sales (12%), a later visit, under 24 hours after the first
  3. 301–3 days: 30 sales (29%), 1 to 3 days after the first visit
  4. 194–7 days: 19 sales (18%), 4 to 7 days after the first visit
  5. 151–2 weeks: 15 sales (14%), 8 to 14 days after the first visit
  6. 102–4 weeks: 10 sales (10%), 15 to 28 days after the first visit
  7. 51–3 months: 5 sales (5%), 29 to 90 days after the first visit
  8. 03+ months: 0 sales (0%), 91 days or more after the first visit

Pages buyers saw before paying

Share of the 105 buyers who viewed each page before paying

  1. /pricing96%, 101 of 105 buyers
  2. /71%, 75 of 105 buyers
  3. /signup63%, 67 of 105 buyers
  4. /docs38%, 40 of 105 buyers
  5. /blog/stripe-fees26%, 28 of 105 buyers
  6. /compare21%, 23 of 105 buyers
  7. /changelog8%, 9 of 105 buyers
  8. /blog/launch-week5%, 6 of 105 buyers

Only new sales count here. Renewals and upgrades belong to the visit that won the subscription, so counting them would count that journey again.

Fig. 1Path to purchase on the example site. For a translation service, the share who buy on their first visit shows how many orders are urgent.

07Setting up

  1. WordPressAdd the tag through your theme's header so language pages, the order form and the quote form carry it.
  2. StripePass the visitor's id in Checkout metadata when the order form creates the session, or send buyers to a success page with ?session_id={CHECKOUT_SESSION_ID}.
  3. Call tally('identify', { email }) on the quote form, so invoices for business projects link by email.

08Questions

  • Does Tally see the documents people upload?

    No. It counts visits, goals and payments. Uploaded files stay with your order system, and session replay, if you turn it on, masks inputs.

  • Is a rush fee counted separately?

    If it's part of the same checkout, it's in the same payment; if it's charged later, it's its own payment on the customer's row.

  • We charge in several currencies. How is revenue shown?

    Amounts are taken without tax and converted to US dollars at the ECB rate for the day of the payment.

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