Job boards, directories and marketplaces
For classifieds: which channels bring the posters who pay to be seen.
A classifieds site lets anyone post for free and earns from paid listings in some categories, bumps to the top, featured spots and plans for dealers and agents who post every week. Tally ties each of those payments to the poster's visit, so you can see which channels bring paying posters.
14 days free, no card needed.
01How they sell
- FreemiumFree basic listings, with paid upgrades: a bump, a highlight, more photos or a featured spot.
- One-offPaid listings in categories like vehicles, property or jobs, and single bumps bought on the day.
- SubscriptionMonthly plans for dealers, agents and shops that post many listings.
02Payments it reads
- StripeUpgrades and paid listings through Stripe Checkout from the posting flow, and dealer plans as subscriptions.
What Tally can't read
- Deals between buyers and sellers, settled in cash or by transfer, aren't seen.
- Display ad revenue on listing pages isn't read.
- Upgrades paid through PayPal outside Stripe aren't read.
03Where buyers come from
- SearchBrowsers search for an item and a place; posters search for where to sell, landing on the post page.
- Returning postersPeople who sold before come back typed or by bookmark, which Readable Direct separates from other no-referrer traffic.
- Facebook groupsLocal selling groups send visitors through Facebook's in-app browser, named in Readable Direct.
- Dealer referralsDealers who do well tell others in their trade, who arrive typed or as shared links.
04What Tally answers
When do posters pay for bumps?
Peak hours switched to sales shows bumps and upgrades by weekday and hour, naming the busiest three hours when there's enough data.
Peak hoursDo paid listings get more contacts?
Send a different goal from each kind of listing's contact button, such as tally('contact_featured') and tally('contact_free'), and the goals view counts contacts on featured and free listings side by side.
Goals and funnelsWhich channel brings dealers who stay on a plan?
Lifetime value counts every plan payment and upgrade under the poster's first source, with renewals and repeat rate.
Lifetime valueWhich categories make the money?
The page breakdown puts revenue beside each page, so the categories where posters pay stand out from the ones that only draw browsers.
Sources with revenue
05Numbers worth watching
- Revenue per visitor
- Revenue per visitor by source, with browsers and posters together, which keeps a big free category in proportion.
- Repeat rate
- The share of posters who paid more than once, bumps and listings together.
- Renewals
- Dealer-plan renewals by first source.
06An example
Busiest on Mondays, 14:00–17:00
2.1× the visits of an average three hours. Post around Mon 13:00 to be there as they arrive.
Shades are each hour's average over the times this period holds it, so a weekday that comes round five times doesn't outshine one that comes round four. The totals beside and below are the period's actual sums, not averages.
07Setting up
- Any HTML sitePut the tag in the head of every page, including the posting flow and the upgrade page.
- StripePass the visitor's id in Checkout metadata when the posting flow creates the session for an upgrade.
- If the posting flow uses hash routes, add data-hash to the tag so each step counts as a pageview.
08Questions
Can Tally see whether an item sold?
No. Sales between users happen off the site. It sees posters' upgrade payments and the goals you mark, such as contacts.
Most of our listings are free. Is Tally useful?
It shows where the paying posters come from among all your visitors, and revenue per visitor keeps free traffic in proportion.
Do bumps bought repeatedly by one poster count as repeat purchases?
Yes. Each is a payment on that poster's row and adds to their repeat rate and lifetime value.