For Framer template creators: which previews and posts send buyers to your own checkout.

01How they sell

• One-offA template bought once and delivered as a remix link; a second template or a setup service is a separate sale.
• SubscriptionAn all-access membership to every template you release, renewing yearly, kept by freelancers who build often.

02Payments it reads

• Lemon SqueezyCheckout links that deliver the remix link after payment, with tax handled; orders, renewals and refunds are read.
• StripePayment Links or Checkout on your own Framer shop; orders and the all-access renewals are read.

03Where buyers come from

• Framer profileYour creator profile and listings link to your shop; framer.com as referrer shows the visitors who chose to look further.
• Design posts on XA screen recording of a template's scroll animations sends designers and founders who open the preview first.
• Template directoriesGalleries of Framer and no-code templates link out; each is a referrer row with its revenue.
• DribbbleShots of a template's pages link to your shop, a slower source of designers looking for a starting point.

04What Tally answers

1. Which previews did a buyer open before buying?

   If each preview site carries the tag, a buyer's journey in the visitor list shows the previews and shop pages they opened, with engaged time, before the payment.

   Visitors and journeys

2. Which design post or directory sold templates?

   The referrer and campaign breakdowns carry revenue on each row, so posts and directories are ranked by what they sold.

   Sources with revenue

3. How many visitors open a live preview?

   A click from your shop to a preview on another domain counts as a click to another site; with data-fast-goal on the button, the goals view adds those visitors' revenue.

   Goals and funnels

4. Do all-access members renew?

   Lifetime value by first source counts renewals and repeat rate, so you can see which sources bring members who stay a second year.

   Lifetime value

5. Do visitors click the preview or the buy button first?

   Heatmaps show the clicks and scroll on each template page, so the order people use the page in becomes visible.

   Heatmaps

05Numbers worth watching

Revenue per visitor

Revenue per visitor by source, which weighs a viral post against a small directory that sells steadily.

Goal conversion

The share of visitors who open a live preview, by source; few buy without one.

Renewals

All-access renewals by first source, the steady part of a template business.

06An example

07Setting up

1. FramerYour Framer shop takes the tag in its custom code head; add it to each preview project too if you want previews counted.
2. Lemon SqueezyOpen Lemon Squeezy checkout with tally_visitor_id in custom data from each template page.
3. Mark every Preview button with data-fast-goal, so opening a live preview becomes a goal you can compare by source.

08Questions

• Can Tally read my Framer Marketplace sales?

  No. Framer sells and pays out those templates. Tally reads the templates sold on your own checkout through Lemon Squeezy, Stripe, Paddle or Polar.

• Do the preview sites need their own tag?

  Yes, if you want them counted. Each preview is its own published site, so it needs the tag in its custom code.

• A buyer gets a template and a setup service. One sale or two?

  One per payment. If they're paid together, it's one sale; if the service is paid later, it's a second sale credited to the visit before it.