Templates and digital downloads
For Notion template sellers: which video, pin or gallery sold the template.
A Notion template sells on a preview: a video tour, a screenshot on Pinterest, a public demo page, then a checkout that hands over a duplicate link. Tally ties each order taken through your own checkout to the visit behind it, so you can see whether TikTok, YouTube tours or template galleries bring buyers, and who returns for the bundle.
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01How they sell
- One-offA single template or a bundle, priced low enough to buy on a whim; the bundle upsell after a first purchase is a second sale.
- FreemiumA free starter template given for an email address, which leads to the paid, fuller version.
02Payments it reads
- Lemon SqueezyCheckout links that deliver the duplicate link after payment; orders and refunds are read.
- StripePayment Links on a simple sales page, with the duplicate link on the confirmation page or in the receipt email.
What Tally can't read
- Gumroad sales aren't read, so templates sold there show no revenue in Tally.
- A template sold on Notion's own marketplace goes through Notion's checkout and isn't read.
- Public Notion preview pages can't run the snippet, so views of your demo page aren't counted.
- Etsy listings for templates aren't read.
03Where buyers come from
- TikTok toursQuick tours of a dashboard open in TikTok's in-app browser and sell on impulse; Readable Direct names those visits.
- YouTube setup videosLong walkthroughs of a system send viewers who want that exact setup; a UTM in the description gives each video a row.
- PinterestPins of tidy dashboards send planners over months, mostly on phones.
- Template galleriesDirectory sites for Notion templates link to your page; each shows up as its own referrer.
04What Tally answers
Do buyers scroll the whole sales page?
What they read compares buyers' scroll depth and engaged time on the sales page with everyone else's, so you can see whether the screenshots lower down are reached by the people who buy.
What they readWhich template gallery is worth submitting to?
The referrer breakdown gives each gallery its visits and the revenue behind them, so a gallery that sends browsers and no buyers is plain.
Sources with revenueDo single-template buyers come back for the bundle?
Lifetime value by first source shows repeat rate, so the sources whose buyers return for a second template are clear.
Lifetime valueHow many people who take the free template buy the paid one?
Count the free template's sign-up as a goal; the goals view gives its completions, how many of those visitors paid, and their revenue.
Goals and funnelsDo people buy on the first visit or after the free version?
Path to purchase gives the share who buy on their first visit and the median time for everyone else, which tells you whether the free template is warming people up.
Path to purchase
05Numbers worth watching
- Conversion
- Paying visitors over visitors per source, which shows whether a viral tour brings buyers or just views.
- First-visit buyers
- The share who buy on the first visit; impulse purchases from short videos show up here.
- Repeat rate
- The share of buyers who come back for another template or the bundle.
- Scroll depth
- How far buyers get down the sales page, against everyone else, to judge its length.
06An example
Reading time
38s
median per pageview
Scroll depth
59%
average depth, of 27,219 views measured
Read to the end
27%
of measured views reached 90% or more
What they read
29,268 pageviews · last 30 days
Open a page to see how far down people read it, and how buyers read it before paying.
- /8,757 views52% scrolled on average21s reading time, median
- /pricing5,527 views78% scrolled on average58s reading time, median
58s
reading time, median per view
78%
scrolled, on average
5,527 views · 5,195 with a measured depth
How far down they read
Share of measured views that scrolled at least this far
- 25% — reached a quarter of the page:95%
- 50% — reached half of the page:84%
- 75% — reached three quarters of the page:69%
- 90%+ — reached the end of the page:48%
Buyers before paying vs didn't buy
- Buyers, before paying149 views · 107 buyers96% scrolled on average,1m 41s reading time, median
- Didn't buy5,343 views · 3,816 visitors61% scrolled on average,44s reading time, median
35 views by buyers after paying are left out of both.
Buyers are visitors whose first sale came after viewing this page; only their views before that payment count.
- /docs2,728 views47% scrolled on average1m 12s reading time, median
- /blog/stripe-fees2,237 views64% scrolled on average2m 34s reading time, median
- /compare1,184 views71% scrolled on average49s reading time, median
- /changelog861 views38% scrolled on average33s reading time, median
Reading time runs only while the tab is visible and the visitor is active; it's the median per view. A view with no engagement report counts as 0s of reading. Its scroll depth is unknown, so it's left out of every scroll figure rather than counted as 0%. 27,219 of 29,268 pageviews have a measured depth.
07Setting up
- FramerIf your shop is built in Framer, paste the tag into the site's custom code head so every template page carries it.
- Lemon SqueezyOpen Lemon Squeezy checkout with tally_visitor_id in custom data from each template page, so orders link with high confidence.
- Link from your Notion preview pages back to the sales page with a UTM, since the preview itself can't carry the tag.
08Questions
Can Tally count views of my Notion demo page?
No. A public Notion page can't load the snippet. Visits to your own sales pages are counted, and a UTM on links from the demo gives those visits a source.
Are Notion marketplace sales read?
No. Those go through Notion's checkout. Templates sold from your own site through Lemon Squeezy, Stripe, Paddle or Polar are read.
I deliver a duplicate link after purchase. Does that change anything?
No. The sale is read from your provider, whatever you deliver; the link itself never passes through Tally.