For legal tech: which practice-area pages and webinars bring firms that subscribe.

01How they sell

• SubscriptionPer-user plans for practice management, contracts or documents, monthly or yearly; firms add users as they hire associates.
• One-offDocument template packs or a data migration from an old system, sold once.

02Payments it reads

• StripeFirm plans through Checkout or Stripe invoices; added users, renewals and refunds are read.

03Where buyers come from

• Practice-area searchesLawyers search for software for their own area, such as immigration, family or estate planning, and land on pages written for it.
• CLE webinarsContinuing legal education sessions you sponsor bring lawyers who register with their email, which can link a later subscription.
• Bar association listingsMember-benefit directories send lawyers who trust the endorsement.
• Legal tech newsletters and podcastsShows and newsletters that cover legal technology send small, considered audiences.
• Peer referralsLawyers ask colleagues what they use, and those links come in with no referrer for Readable Direct to sort.

04What Tally answers

1. Which practice-area page brings firms that pay?

   The page breakdown puts revenue beside visitors for each landing page, so immigration and estate planning pages are compared on subscriptions, not traffic.

   Sources with revenue

2. Did the CLE webinar bring the firms that signed up the next week?

   Each of those sales has a receipt listing the visits behind it and how the payment was tied to them, such as an email match with the registration, with its confidence.

   Receipts

3. Do lawyers read the security and data-handling page before buying?

   Engaged time and scroll depth per page, buyers against everyone else, show whether that page is read by the people who pay; if it is, link it from pricing.

   What they read

4. When do lawyers evaluate software?

   Peak hours by weekday and hour shows visits and sales; for people who bill their days to clients, the hours may fall early, late or at weekends, and the view names the busiest three only when there's enough to go on.

   Peak hours

5. How long do firms take to decide?

   Path to purchase shows the median time and visits from first visit to subscription, and the share who buy on the first visit, numbers worth knowing before you plan follow-up emails.

   Path to purchase

05Numbers worth watching

Engaged time

Time actually spent on practice-area and security pages, counted only while the tab is in view and the reader is active.

Median time to buy

The median time from first visit to subscription, the length of a careful buyer's deliberation.

Revenue by source

Revenue behind each practice-area page, webinar campaign and association listing.

Renewals

Renewals by first source; firms are slow to switch, so a channel's renewals are its long-term worth.

06An example

07Setting up

1. WordPressIf the site runs on WordPress, add the tag in the theme head so practice-area pages and pricing carry it.
2. StripeWhen a firm subscribes online, include tally_visitor_id in the Checkout Session's metadata and subscription_data.
3. Call tally('identify', { email }) on webinar registration and demo forms, so a firm that subscribes later links by the registrant's email.
4. Cookie mode usually needs consent in the EU and UK; if you'd rather not ask, cookieless mode with a Stripe success page carrying the session id still links each sale.

08Questions

• Does Tally see anything about our customers' clients or matters?

  No. It counts visits to your own site and reads the payments firms make to you. Nothing inside your product is read.

• Firms pay us by invoice after a demo. Do those count?

  If the invoice is a Stripe one, yes; it links to a visit when the email matches someone your site identified, and is counted as unlinked otherwise.

• Do payments into client trust accounts through our product show up?

  No. Those go to the firm's own accounts, not yours, and only the account you connect is read.