For Procreate brush makers: which timelapse or tutorial sold the brush set.

01How they sell

• One-offBrush sets and bundles with palettes and stamps, bought once, with a commercial-use tier for artists who sell their work.
• FreemiumA free brush or two that let artists feel the texture before buying the full set.

02Payments it reads

• Lemon SqueezyCheckout links that deliver the .brushset files with tax handled; orders and refunds are read.
• StripePayment Links on a shop page, delivering downloads after payment; refunds and chargebacks are read.

03Where buyers come from

• TimelapsesTimelapses on Instagram and TikTok open your link in the app's own browser, which Readable Direct names when the referrer is missing.
• YouTube tutorialsDrawing tutorials that use the set send viewers through the description link; a UTM per video gives each a row.
• PinterestPins of strokes and textures bring artists searching for a medium, such as watercolor or gouache brushes.
• Online classesClass pages listing your brushes as materials send students who need them for the lesson.

04What Tally answers

1. How many buyers check out on the iPad itself?

   The device breakdown carries revenue on every row, so tablet buyers show apart from phones and computers.

   Sources with revenue

2. Do artists buy on their first visit?

   Path to purchase gives the share who pay on the first visit and the median time for the rest, so you can see whether timelapses sell on the spot.

   Path to purchase

3. Do buyers come back for new sets?

   Lifetime value by first source gives repeat rate and average lifetime revenue, so the sources whose artists collect sets stand out.

   Lifetime value

4. Did that class's materials list sell sets?

   Each sale's receipt lists the visits before it, with the credited one marked, so sales from a class page can be counted one by one.

   Receipts

5. Do buyers scroll through every stroke preview?

   What they read compares buyers' scroll depth on each set's page with everyone else's, so you can see how far the previews need to go.

   What they read

05Numbers worth watching

First-visit buyers

The share who buy on their first visit, where impulse buys after a timelapse show.

Repeat rate

The share of buyers who bought another set, which shows whether artists adopt your brushes for good.

Revenue by source

The money behind each platform, tutorial and class page.

06An example

07Setting up

1. Any HTML sitePaste the tag into your site builder's header code, so every brush set page and the shop carry it.
2. Lemon SqueezyOpen Lemon Squeezy checkout with tally_visitor_id in custom data, so purchases on the iPad link with high confidence.
3. Tag the links in your bio and video descriptions with UTMs, so in-app visits keep their source.

08Questions

• Can Tally tell me if someone bought on an iPad?

  Yes, as a device. The device breakdown shows tablets, phones and computers, each with its visitors and revenue.

• Do Etsy sales show up?

  No. Etsy sells and pays out those orders. Sets sold through your own checkout on Lemon Squeezy, Stripe, Paddle or Polar are read.

• Is a commercial-use licence bought later a new sale?

  Yes. It's its own payment, credited to the visit before it, and added to the buyer's lifetime value.