Templates and digital downloads
For printables and digital planners: which pins and posts sell from your own shop.
Printables and digital planners sell in seasons, a planner at the turn of the year, worksheets for back to school, party sets before the holidays, mostly to people who found a pin or a blog post. Tally ties each order on your own checkout to the visit behind it, so you can see which pins, posts and seasons sell from your shop.
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01How they sell
- One-offPlanners, wall art and worksheet sets bought once as PDFs; a dated planner is bought again for the next year.
- SubscriptionA printables membership or a teacher's resource library with new sets each month.
- FreemiumFree printables offered for an email address, which lead readers into the paid shop.
02Payments it reads
- StripePayment Links or a shop charging through your own Stripe account; payments made there are read, linked by email when no visitor id is passed.
- Lemon SqueezyCheckout links that deliver the PDF or the hyperlinked planner, with tax handled; orders and refunds are read.
What Tally can't read
- Etsy sales aren't read, so Tally's revenue covers your own shop only.
- Teachers Pay Teachers payouts aren't read.
- Pages printed at home and planners opened in GoodNotes or Notability aren't tracked.
- Clicks from your blog to an Etsy listing count as clicks to another site, but the sale behind them isn't read.
03Where buyers come from
- PinterestPins of a planner spread or a wall art set send people for months, mostly on phones; Pinterest's row carries their revenue.
- Blog postsPosts offering a free meal planner or chore chart rank in search and lead to the paid version.
- Teacher groupsTeachers share worksheets in groups and forums, and those links arrive as shared links in Readable Direct.
- Your email listSeasonal launches go to subscribers gathered by the free printables; tagged links give each send a row.
04What Tally answers
Which pins sell, and which only get saved?
The landing page breakdown carries revenue on each row, so the pages your pins point to can be ranked by what their visitors bought.
Sources with revenueDo free printable downloads lead to paid orders?
Mark the free download with data-fast-goal; the goals view gives completions, converting visitors and the revenue of those who took the freebie.
Goals and funnelsDo planner buyers come back the next year?
Lifetime value by first source gives repeat rate, so once a year has turned you can see which sources' buyers bought the new planner.
Lifetime valueDo readers reach the shop link at the end of a free printable post?
What they read gives scroll depth and engaged time per post for buyers and everyone else, so a link placed below where readers stop can be moved up.
What they read
05Numbers worth watching
- Revenue by source
- The money behind Pinterest, search, groups and email for your own shop.
- Goal conversion
- The share of visitors who download a free printable, by source.
- Repeat rate
- The share of buyers who came back, for next year's planner or another set.
- Scroll depth
- How far readers get down a free printable post, which decides where the shop link belongs.
06An example
Lifetime value by first source
All time: every payment since 1 Nov 2025. The period above doesn't apply.
| First source | Customers | Lifetime revenue | Average value | Renewals | Repeat rate |
|---|---|---|---|---|---|
| GoogleOrganic Search | 325 | $40,560 | $125 | 845 | 52% |
| ChatGPTAI Assistants | 126 | $21,071 | $167 | 391 | 61% |
| Direct | 178 | $18,216 | $102 | 374 | 44% |
| NewsletterEmail | 94 | $17,362 | $185 | 357 | 69% |
| Hacker NewsOrganic Social | 84 | $11,741 | $140 | 227 | 55% |
| x.comOrganic Social | 115 | $10,190 | $89 | 161 | 33% |
| RedditOrganic Social | 84 | $9,016 | $107 | 160 | 40% |
| PerplexityAI Assistants | 42 | $6,342 | $151 | 101 | 57% |
| Every source | 1,048 | $134,498 | $128 | 2,616 | 51% |
A customer is a visitor linked to a sale, counted under the source of their first visit. Lifetime revenue is net of refunds and chargebacks; repeat rate is the share who paid more than once (a renewal, an upgrade or another purchase). $13,167 from 426 payments not linked to a visitor is in no row.
07Setting up
- WordPressOn a WordPress blog, the tag can go in through a header-code plugin, so free-printable posts and the shop share it.
- Lemon SqueezyAdd tally_visitor_id to the checkout's custom data on each product page, so orders link with high confidence.
- Call tally('identify', { email }) when someone signs up for a freebie, so orders from your emails link by email.
08Questions
Most of my sales are on Etsy. What can Tally tell me?
How your own site's visitors behave and what your own checkout sells. Etsy's orders stay in Etsy; clicks from your site to a listing are counted as clicks to another site.
Can I count clicks to my Etsy listings?
Yes. Clicks on links to other sites are counted, and with data-fast-goal they become a goal you can compare by source.
Is a planner bought again next year the same customer?
Yes, when bought under the same email. It's a new sale, and it adds to that customer's repeat rate and lifetime value.