Services and bookings
For video editors: which reels and posts bring creators who keep sending footage.
A freelance video editor sells to creators, podcasters and companies: a single edit to start, then a monthly package of videos if the first one lands. Tally ties each edit and package payment to the visits behind it, so you can see whether your reel, your posts or other creators bring the clients who stay.
14 days free, no card needed.
01How they sell
- One-offA single edited video priced by length and complexity, with thumbnails and captions as add-ons.
- SubscriptionA monthly package of a set number of videos or shorts for a creator who publishes on a schedule.
02Payments it reads
- StripeFirst edits through Payment Links, monthly packages as Stripe subscriptions and larger company work as invoices.
What Tally can't read
- Jobs paid on Upwork or Fiverr aren't read; those platforms take the payment.
- Revenue your clients earn from the videos isn't read.
- Footage, project files and review comments aren't read; Tally sees your site and payments only.
03Where buyers come from
- Creators' creditsA credit in a creator's description sends other creators to your site; tag it and those clients are counted to it.
- XBefore-and-after edits posted to X send creators who look at the reel and pricing.
- YouTubeEditing breakdowns on your own channel bring creators who have watched your work for a while.
- ReferralsClients recommend their editor in creator chats, which shows as shared links in Readable Direct.
04What Tally answers
Does the showreel lead to inquiries?
Send a goal when the reel plays and another when the inquiry form is sent; the goals view gives each step's completions and the revenue of those visitors.
Goals and funnelsDo creators hire after one visit?
Path to purchase gives the share who buy on their first visit, the median time and visits for the rest, and the pages they saw.
Path to purchaseWhich source brings creators who move to a monthly package?
Lifetime value counts every edit and package payment under the client's first source, with repeat rate.
Lifetime valueHow much work comes by word of mouth?
Readable Direct splits no-referrer visits into typed, shared links, checkout returns and in-app browsers, so creators passing your link in chats are counted as shared links.
Readable Direct
05Numbers worth watching
- Repeat rate
- The share of clients who paid more than once, the move from a trial edit to steady work.
- Renewals
- Monthly package renewals by first source.
- Goal conversion
- Reel plays and inquiries over visitors, by source.
06An example
Path to purchase
Last 30 days · 105 of 124 new sales, the ones linked to a visitor
Median time to buy
3days
from their first visit
Median visits
3visits
the one they paid in included
Bought on the first visit
12%
13 of 105
Pages before buying
11
median pages viewed
Where buyers came from, and who closed the sale
105 new sales: where each buyer first came from, and the source credited with the sale.
50% of new sales were credited to the source that first brought the buyer in. Hover or focus a flow for its numbers.
- Googlecredited toGoogle26
- x.comcredited tox.com10
- Other (3 sources)credited toOther (3 sources)10
- Directcredited toOther (3 sources)9
- ChatGPTcredited toChatGPT9
- Other (3 sources)credited toNewsletter9
- Redditcredited toReddit8
- Googlecredited toNewsletter6
6 smaller flows in the table below.
Show the flows as a table
| Brought them in | Credited with the sale | New sales | Share |
|---|---|---|---|
| 26 | 25% | ||
| x.com | x.com | 10 | 10% |
| Other (3 sources) | Other (3 sources) | 10 | 10% |
| Direct | Other (3 sources) | 9 | 9% |
| ChatGPT | ChatGPT | 9 | 9% |
| Other (3 sources) | Newsletter | 9 | 9% |
| 8 | 8% | ||
| Newsletter | 6 | 6% | |
| Direct | 5 | 5% | |
| x.com | 5 | 5% | |
| 3 | 3% | ||
| Direct | 2 | 2% | |
| ChatGPT | 2 | 2% | |
| Other (3 sources) | ChatGPT | 1 | <1% |
Time from first visit to purchase
- 13Same visit: 13 sales (12%), bought in their first visit
- 13Same day: 13 sales (12%), a later visit, under 24 hours after the first
- 301–3 days: 30 sales (29%), 1 to 3 days after the first visit
- 194–7 days: 19 sales (18%), 4 to 7 days after the first visit
- 151–2 weeks: 15 sales (14%), 8 to 14 days after the first visit
- 102–4 weeks: 10 sales (10%), 15 to 28 days after the first visit
- 51–3 months: 5 sales (5%), 29 to 90 days after the first visit
- 03+ months: 0 sales (0%), 91 days or more after the first visit
Pages buyers saw before paying
Share of the 105 buyers who viewed each page before paying
- /pricing96%, 101 of 105 buyers
- /71%, 75 of 105 buyers
- /signup63%, 67 of 105 buyers
- /docs38%, 40 of 105 buyers
- /blog/stripe-fees26%, 28 of 105 buyers
- /compare21%, 23 of 105 buyers
- /changelog8%, 9 of 105 buyers
- /blog/launch-week5%, 6 of 105 buyers
Only new sales count here. Renewals and upgrades belong to the visit that won the subscription, so counting them would count that journey again.
07Setting up
- FramerOn a Framer portfolio, add the tag in custom code so the reel, pricing and inquiry pages carry it.
- Call tally('reel_play') from your video player's play event, so reel plays count as a goal.
- StripePayment Links for a first edit tag themselves in cookie mode; packages started after a call link by the client's email if you identified them.
08Questions
Does engaged time count while someone watches my reel?
Only while the tab is in view and they've moved in the last 30 seconds, so a reel watched without touching the page counts less time than it took. A play goal is the better measure.
I get work on Upwork too. Can it be included?
No. Upwork takes the payment. Clients who pay through your own Stripe account are read.
Can I see which creator's credit brought a client?
Give each credit its own UTM-tagged link and the campaign breakdown shows the revenue of the clients it sent.