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For LUT sellers: which grading tutorial or camera page sold the pack.

LUTs and video presets are sold to filmmakers and editors who want a look for their camera's log footage, usually after watching someone grade with them on YouTube. Tally ties each pack to the visit behind it, so you can see which tutorials, camera-specific pages and reels sell, and which buyers come back for the next pack.

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01How they sell

  • One-offLUT packs per look or per camera profile, plus bundles; editors who grade often collect several.
  • SubscriptionA membership with new looks each month and the whole archive, for working editors who grade every week.

02Payments it reads

  • Lemon SqueezyCheckout links that deliver the .cube files, with tax handled; orders and refunds are read.
  • StripeCheckout for packs and the membership on a custom shop; renewals and chargebacks are read.

What Tally can't read

  • Orders through Shopify's checkout aren't read; only the four connected providers are.
  • Packs sold on marketplaces such as Envato or Motion Array are paid out by them and aren't read.
  • Footage graded with your LUTs, and views of it, aren't tracked.

03Where buyers come from

  • Grading tutorialsLong YouTube tutorials grading real footage send viewers to the pack's page; a UTM per video gives each its own row.
  • Camera searchesSearches for a LUT for one camera's log profile land on camera pages, which the page breakdown ranks by revenue.
  • Filmmaking communitiesSubreddits and forums share graded stills; their visitors compare price and quality closely.
  • Comparison reelsSplit-screen reels of graded against flat footage reach phones, and a buyer may return on the editing machine to purchase.

04What Tally answers

  1. Which camera pages sell packs?

    The page breakdown gives each camera page the revenue of the visitors who landed there, so you can see which log profiles are worth more looks.

    Sources with revenue

  2. Do people find us on a phone and buy on a computer?

    Not on its own: a phone visit and a laptop purchase are two visitors unless an identify call joins them, so each journey shows its own side. The device breakdown shows how much revenue each kind of device brings.

    Visitors and journeys

  3. How long from tutorial to purchase?

    Path to purchase gives the median time and visits from first visit to purchase, with a flow from first source to credited source.

    Path to purchase

  4. Do buyers come back for more looks?

    Lifetime value by first source gives repeat rate and average lifetime revenue, so the sources whose buyers collect packs stand out.

    Lifetime value

  5. Do people watch the comparison clips on the product page?

    What they read gives engaged time per page for buyers and everyone else, so pages where buyers stay longest, usually those with clips, can be compared with stills-only pages.

    What they read

05Numbers worth watching

Revenue by source
The money behind each tutorial, camera page and community.
Repeat rate
The share of buyers who bought another pack, the core of a LUT catalogue.
Engaged time
Time on product pages with the tab in view, which shows whether the comparison clips get watched.

06An example

Example

Reading time

38s

median per pageview

Scroll depth

59%

average depth, of 27,219 views measured

Read to the end

27%

of measured views reached 90% or more

What they read

29,268 pageviews · last 30 days

Open a page to see how far down people read it, and how buyers read it before paying.

  2. /pricing5,527 views78% scrolled on average58s reading time, median

    58s

    reading time, median per view

    78%

    scrolled, on average

    5,527 views · 5,195 with a measured depth

    How far down they read

    Share of measured views that scrolled at least this far

    1. 25% — reached a quarter of the page:95%
    2. 50% — reached half of the page:84%
    3. 75% — reached three quarters of the page:69%
    4. 90%+ — reached the end of the page:48%

    Buyers before paying vs didn't buy

    • Buyers, before paying149 views · 107 buyers96% scrolled on average,1m 41s reading time, median
    • Didn't buy5,343 views · 3,816 visitors61% scrolled on average,44s reading time, median

    35 views by buyers after paying are left out of both.

    Buyers are visitors whose first sale came after viewing this page; only their views before that payment count.

Reading time runs only while the tab is visible and the visitor is active; it's the median per view. A view with no engagement report counts as 0s of reading. Its scroll depth is unknown, so it's left out of every scroll figure rather than counted as 0%. 27,219 of 29,268 pageviews have a measured depth.

Fig. 1What they read on the example site. For a LUT seller, compare buyers' engaged time on pages with comparison clips against pages with stills only.

07Setting up

  1. Any HTML siteAdd the tag to the head of the shop, every camera page and the pack pages.
  2. Lemon SqueezyOpen Lemon Squeezy checkout with tally_visitor_id in custom data, so each pack links with high confidence.
  3. Give each tutorial's description link a UTM campaign named after the video, so tutorials can be ranked by sales.

08Questions

  • A buyer watches on a phone and buys on a laptop. Is that one visitor?

    Not unless an identify call joins them. Credit goes to the laptop's last visit that didn't come direct; the phone visit stays in its own journey.

  • Can Tally see which editing software buyers use?

    No. It counts visits to your site and reads payments. What happens in Resolve, Premiere or Final Cut stays there.

  • Do our marketplace sales show?

    No. Marketplaces pay you out themselves. Packs sold through your own checkout on Lemon Squeezy, Stripe, Paddle or Polar are read.

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