Does Tally need a card for the trial?

No. Every account starts with 14 days free and no card. Choose a plan before it ends to keep tracking.

Can Tally track many sites on one plan?

Yes: every plan includes every site, and the price follows the events across all of them.

Does Tally count a returning visitor across days?

In cookie mode, yes, for a year, through one first-party cookie. Cookieless mode counts a visitor once a day, as Fathom's signature does, and consent-first switches when your banner says yes.

Compare · as of November 2026

Tally vs Fathom Analytics

Fathom is cookieless analytics with a generous pageview allowance and at least 50 sites on every plan. Revenue reaches it as a value your code sends with an event; Tally reads it from your payment provider instead.

Start for free

14 days free, no card needed.

01In short

Fathom suits a site that wants fast, cookieless traffic numbers for many sites, a GA4 importer and an AI assistant in the dashboard. Tally suits a business that sells online and wants each sale tied to its visit: it reads Stripe, Paddle, Lemon Squeezy and Polar, follows renewals and refunds, and shows the receipt for every link.

02Side by side

	Fathom Analytics	Tally
Price	From $15/month for up to 100,000 monthly pageviews, $25/month for 200,000; pageviews and custom events share the allowance; yearly gives two months free. [1]	From $9 a month for 10k events; $19 for 100k, $29 for 200k. A year costs 9 months.
Trial	7 days free; a card is required. [1]	14 days free, no card needed.
Sites	At least 50 sites on every plan. [1]	Every site on every plan.
How revenue gets in	A value in cents sent with an event by your site's code, with a currency you choose. [2][3]	Read from your payment provider with a key, linked to a visit by the strongest method available, with a receipt.
Attribution	Referrers are attributed with a session-level first-touch model. [4]	A sale is credited to the buyer's last visit that didn't come direct; their first visit is recorded too.
Cookies	No cookies; a signature that rotates every 24 hours at midnight UTC, so no tracking across days. [3][4]	Per site: cookieless, a first-party cookie for returning visitors, or cookieless until consent.
Where data lives	EU pageviews reach Fathom's EU infrastructure and are anonymized before they're sent on to the US. [5]	Stored on servers we rent and run in the United States; the IP address finds the city and is dropped.
AI	An AI tab for visits from ChatGPT, Perplexity, Claude and other assistants, and Luna, an AI assistant in the dashboard. [6][7]	A channel for visitors from AI assistants, AI crawlers counted apart, and an MCP server so your own assistant can ask.
Reports	An API, and scheduled weekly or monthly email reports. [3]	A REST API, a command line, and daily or weekly digests by email, Slack, Discord, Telegram or webhook.

03Where Fathom Analytics is better

A larger allowance at the entry price: 100,000 pageviews for $15/month. [1]
A GA4 importer that keeps your Google Analytics history. [3]
An AI assistant, Luna, that answers questions inside the dashboard. [7]
Share links for each client, with an optional password and expiry. [7]

04What Tally does differently

Payments are read from Stripe, Paddle, Lemon Squeezy and Polar, so renewals, refunds and chargebacks arrive on their own.
Every sale has a receipt, and coverage shows how much revenue is linked and how to link the rest.
Path to purchase, lifetime value by first source and peak hours by sales and revenue.
Session replay and heatmaps, off until you turn them on, with every input masked.

05Switching from Fathom Analytics

Add Tally's tag to the head of every page and connect your payment provider; the past 365 days of payments come in.
Event values you send for purchases can stay or go: Tally counts the payment from the provider either way.

06Questions

Does Tally need a card for the trial?
No. Every account starts with 14 days free and no card. Choose a plan before it ends to keep tracking.
Can Tally track many sites on one plan?
Yes: every plan includes every site, and the price follows the events across all of them.
Does Tally count a returning visitor across days?
In cookie mode, yes, for a year, through one first-party cookie. Cookieless mode counts a visitor once a day, as Fathom's signature does, and consent-first switches when your banner says yes.

07Sources

Each statement about Fathom Analytics comes from Fathom Analytics's own pages, read on November 9, 2026. Products change: check theirs before you decide.

Fathom Analytics pricingusefathom.com
Fathom docs: ecommerce conversionsusefathom.com
Fathom Analytics featuresusefathom.com
Fathom docs: how measurement worksusefathom.com
Fathom: where data goesusefathom.com
Fathom docs: sourcesusefathom.com
Fathom changelogusefathom.com