Compare ยท as of November 2026
Tally vs Simple Analytics
Simple Analytics is EU-hosted, cookieless analytics with a free tier for hobby sites and an MCP server on every plan. It counts payments as conversion events; Tally reads them from Stripe, Paddle, Lemon Squeezy and Polar.
14 days free, no card needed.
01In short
Simple Analytics fits a site that wants no cookies, no consent question and data kept in the Netherlands, with funnels, an AI assistant and a free tier. Tally fits a business that wants revenue tied to traffic: each payment read from the provider, linked to the visit that brought the buyer, with a receipt and a coverage figure.
02Side by side
| Simple Analytics | Tally | |
|---|---|---|
| Price | The self-serve plan shows $20/month with the slider at 100k pageviews, including 1 user, +$20/month per extra user; annual billing gives two months free. [1] | $19 a month for 100k events, $9 for 10k, with every site; a year costs 9 months. |
| Trial and free tier | A 14-day trial with no card, and a free plan for hobby sites: 5 websites, 1 month of history, a badge required. [1] | 14 days free, no card needed; then a paid step. |
| How revenue gets in | Payments are tracked as conversion events, with values as event metadata; Circle paywalls are the example. [2] | Read from your provider with a key, linked to visits, renewals and refunds included. |
| Cookies | No cookies, storage, fingerprinting or personal data; unique visits come from the referrer, and no consent is needed, per Simple Analytics. [3] | Per site: cookieless, a first-party cookie, or cookieless until consent. |
| Where data lives | Sent straight to servers in the Netherlands; only an opt-in feature such as the AI assistant sends data outside the EU. [4][1] | Stored on servers we rent and run in the United States. |
| Assistants | A remote MCP server with OAuth on every plan, including Free, that can make changes after approval but can't delete or manage billing; an AI assistant in the app. [5][6] | An MCP server for your own assistant, over the same numbers as the dashboard. |
| Funnels and events | Multi-step funnels and custom events through sa_event. [7][2] | Goals and funnels, with the revenue of the visitors who converted. |
| Importing history | GA4 historical data import. [7] | No import of other analytics; payments come in from 365 days back. |
03Where Simple Analytics is better
- A free plan for hobby sites, with unlimited pageviews under fair use. [1]
- Data stays on servers in the Netherlands unless you opt in to a feature that needs a provider outside the EU. [4][1]
- An MCP server on every plan, including the free one. [5]
- Pay in euros, US dollars or British pounds. [1]
- It imports your GA4 history, so past traffic stays visible. [7]
04What Tally does differently
- Revenue from the payment provider itself, with renewals, upgrades, refunds and chargebacks.
- A receipt for every sale, and coverage with the fix for what isn't linked.
- Session replay and heatmaps beside the money, off until you turn them on.
- Every site on one plan, priced by events and nothing else.
05Switching from Simple Analytics
- Add Tally's tag to the head of every page; choose cookieless mode to keep the same no-cookie setup.
- Connect your provider with a key and the past 365 days of payments come in; conversion events you send can stay as goals.
06Questions
Is there a version of Tally without cookies?
Yes. Cookieless mode sets no cookie and keeps no identifier past a day. Consent-first starts the same way and adds the cookie only when your banner says yes.
Does Tally charge per user?
No. The price follows monthly events across every site in the account.
Where does Tally keep data?
On servers we rent and run in the United States. The IP address is used to find the city and dropped, never stored; the privacy notice lists everything kept and for how long.
07Sources
Each statement about Simple Analytics comes from Simple Analytics's own pages, read on November 9, 2026. Products change: check theirs before you decide.
- Simple Analytics pricingsimpleanalytics.com
- Simple Analytics docs: eventsdocs.simpleanalytics.com
- Simple Analytics docs: unique visitsdocs.simpleanalytics.com
- Simple Analytics privacy policysimpleanalytics.com
- Simple Analytics docs: MCPdocs.simpleanalytics.com
- Simple Analytics: AI assistantsimpleanalytics.com
- Simple Analytics featuressimpleanalytics.com