Compare ยท as of November 2026
Tally vs Plausible
Plausible is a mature, open-source, cookieless analytics tool that records revenue your own code sends. Tally reads the payments from your provider and ties each one to the visit that brought the buyer.
14 days free, no card needed.
01In short
Choose Plausible for simple, cookieless traffic analytics with EU hosting, an open-source edition you can host yourself and a Google Analytics import. Choose Tally when the question is which visits made money: it reads Stripe, Paddle, Lemon Squeezy and Polar directly, including renewals and refunds that happen long after the visit, which Plausible says payment webhooks can't be linked to.
02Side by side
| Plausible | Tally | |
|---|---|---|
| Price | Starter $9/month, Growth $14/month and Business $19/month at up to 10k monthly pageviews, billed on pageviews plus custom events; yearly saves two months. [1][2] | From $9 a month for 10k events, every site and every feature on every step; a year costs 9 months. |
| Trial | 30 days free, no credit card. [1] | 14 days free, no card needed. |
| How revenue gets in | A monetary value on a custom event sent by your site's code; ecommerce revenue is on the Business plan, and payment provider webhooks can't be linked to the visit. [3] | Read from Stripe, Paddle, Lemon Squeezy or Polar with a key you create, renewals and refunds included, each linked to a visit with a receipt. |
| Cookies | No cookies and no persistent identifiers, with a daily-rotated salt; Plausible says no cookie banner is needed. [4] | Your choice per site: cookieless, one first-party cookie for returning visitors, or cookieless until your banner says yes. |
| Where data lives | Processed and stored in the EU, on infrastructure owned by European companies. [4] | Stored on servers we rent and run in the United States. |
| Self-hosting | A Community Edition under the AGPLv3, free to self-host, without funnels, journeys, ecommerce revenue goals, SSO or the Sites API. [5] | Hosted only. |
| AI assistants | An AI Assistants channel in the Channels report. [6] | A channel for visitors from AI assistants, and AI crawlers counted apart from visitors. |
| Scroll depth and journeys | Scroll depth by default; user journeys and funnels on the Business plan. [7][6] | Scroll depth and engaged time per page, visitor journeys, goals and funnels on every step. |
| API | A Stats API on the Business plan, at 600 requests per hour. [1] | A REST API, a command line and an MCP server on every step. |
| Importing history | Google Analytics import from the Starter plan. [1] | No import of other analytics; payments come in from 365 days back. |
03Where Plausible is better
- Open source, with a Community Edition you can host yourself for free. [5]
- Visitor data is stored in the EU on European-owned infrastructure. [4]
- A 30-day trial, twice as long as Tally's. [1]
- It imports your Google Analytics history. [1]
- Shopify stores can send checkouts, purchases and revenue with a custom pixel. [3]
04What Tally does differently
- Revenue comes from your payment provider, not from an event your code sends, so a renewal months later or a refund still counts against the visit that won the customer.
- Every sale's receipt shows what tied it to a visit and how sure that is; coverage shows the share linked and fixes the rest.
- Path to purchase and lifetime value by first source, built from the payments themselves.
- A cookie mode for returning visitors across days, when your site can ask for consent, beside a cookieless mode.
05Switching from Plausible
- Add Tally's tag beside Plausible's while you compare; they don't share names on the page.
- Revenue goals you send from code aren't needed: connect your provider and its past 365 days of payments come in.
06Questions
Can Tally be cookieless like Plausible?
Yes. Cookieless mode sets no cookie and counts a visitor once a day from a hash whose daily value is deleted after two days. Consent-first mode stays cookieless until your banner says yes.
Why read payments instead of sending a revenue event?
A browser event only sees the sale it was sent with. Reading the provider brings in renewals, upgrades, refunds and chargebacks as they happen, each credited to the visit that won the customer, and sales made with the tab closed.
Is Tally open source?
No. It is a hosted product, made by Outpost and run by Tesseract Systems Corporation.
07Sources
Each statement about Plausible comes from Plausible's own pages, read on November 9, 2026. Products change: check theirs before you decide.
- Plausible: home page and pricingplausible.io
- Plausible docs: subscription plansplausible.io
- Plausible docs: ecommerce revenue trackingplausible.io
- Plausible data policyplausible.io
- Plausible Community Editionplausible.io
- Plausible changelogplausible.io
- Plausible docs: scroll depthplausible.io