Services and bookings
For career coaches: which posts bring job seekers who book a package.
A career coach sells to people in the middle of a change: a job search, a promotion or a move to a new field, usually as a single session or a package of sessions with interview preparation. Tally ties each booking and package to the visit behind it, so you can see which posts and searches bring clients.
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01How they sell
- One-offA single strategy or interview-prep session, and packages of several sessions with document reviews.
- SubscriptionA monthly coaching plan for a longer search, cancelled once the client lands a role.
02Payments it reads
- StripeSessions through Payment Links or a booking tool connected to the coach's Stripe account, and packages through Checkout.
- Lemon SqueezySelf-paced job-search guides and interview workbooks sold as Lemon Squeezy downloads.
What Tally can't read
- Sessions paid for by an employer through an outplacement contract outside your provider aren't read.
- Bookings taken on a coaching marketplace that collects the payment aren't read.
- Whether a client gets the job isn't counted; Tally sees visits and payments only.
03Where buyers come from
- LinkedInPosts about job searching reach people while they look, often sending them to the coach's site from the LinkedIn app.
- SearchSearches about interviews, salary talks or changing careers bring readers to articles that lead to a session.
- YouTubeInterview-tip videos send viewers who have watched several before booking.
- NewsletterA weekly email to job seekers brings back readers when they're ready to pay for help.
04What Tally answers
What did a client read before booking a package?
Open the client in the visitor list and their journey shows every visit with source, pages and engaged time before the booking.
Visitors and journeysDo bookings come in waves?
Peak hours shows sales by weekday and hour over the period you pick, so a quiet month and a busy one can be compared side by side.
Peak hoursHow many free consultations turn into packages?
Count the free consultation booking as a goal and the goals view gives completions, conversion and those visitors' revenue, by source.
Goals and funnelsWhy is LinkedIn so small in my sources?
Links opened inside the LinkedIn app can arrive without a referrer and land in Direct. Readable Direct splits Direct into typed, shared, checkout returns and in-app browsers, and a UTM-tagged link in your profile and posts gives those visits back their source.
Readable Direct
05Numbers worth watching
- Goal conversion
- Free consultations booked over visitors, by source and article.
- Revenue by source
- Money per source, so LinkedIn, search and YouTube are ranked by what clients paid.
- Refunds and chargebacks
- Refunds by source, for packages cancelled when a client landed a job sooner than expected.
06An example
Glad HamsterCustomerBerlin, Germany · Desktop · FirefoxRedditOrganic Sociallatest visit: 4 pages/blog/stripe-fees+2/thanks3 visits3m 08s median6m 42s longest$49
Visits, last 30 days
Whole journey- RedditOrganic Social/blog/stripe-fees/pricing/signup/thanks
4 pages · 6m 42s engaged · 1 goal$49 credited to this visit
- Directtyped or bookmark/pricing/docs
2 pages · 1m 36s engaged
- GoogleOrganic Search/blog/stripe-fees/
2 pages · 3m 08s engaged
Cosy CapybaraAustin, United States · Mobile · SafariGoogleOrganic Searchlatest visit: 2 pages//pricing1 visit1m 11s engaged–
Visits, last 30 days
Whole journey- GoogleOrganic Search//pricing
2 pages · 1m 11s engaged
Spry BisonToronto, Canada · Desktop · ChromeChatGPTAI Assistantslatest visit: 4 pages/compare+2/docs/api2 visits3m 57s median5m 44s longest–
Visits, last 30 days
Whole journey- ChatGPTAI Assistants/compare/pricing/docs/docs/api
4 pages · 5m 44s engaged · 1 outbound click
- PerplexityAI Assistants/compare
1 page · 2m 09s engaged
Snug CapybaraCustomerLeeds, United Kingdom · Desktop · EdgeNewsletterEmaillatest visit: 2 pages/changelog/2 visits1m 41s median2m 34s longest$120
Visits, last 30 days
Whole journey- NewsletterEmail/changelog/
2 pages · 2m 34s engaged
- Directtyped or bookmark/
1 page · 48s engaged
Bubbly LlamaUtrecht, Netherlands · Mobile · Chromex.comOrganic Sociallatest visit: 1 page/blog/launch-week1 visit1m 04s engaged–
Visits, last 30 days
Whole journey- x.comOrganic Social/blog/launch-week
1 page · 1m 04s engaged
Velvet PenguinBengaluru, India · Desktop · ChromeHacker NewsOrganic Sociallatest visit: 3 pages/blog/stripe-fees/docs/pricing1 visit4m 56s engaged–
Visits, last 30 days
Whole journey- Hacker NewsOrganic Social/blog/stripe-fees/docs/pricing
3 pages · 4m 56s engaged
07Setting up
- WordPressAdd the tag through your theme's header so articles, the services page and the booking page carry it.
- StripePayment Links for sessions tag themselves in cookie mode; packages created with Checkout need the visitor's id in metadata.
- Use a UTM-tagged link in your LinkedIn profile and posts, so visits from the app keep their source.
08Questions
Can Tally tell me which clients got hired?
No. It counts visits and payments. Outcomes stay between you and your clients.
My booking tool takes the payment. Is it read?
If it charges through your own Stripe account, yes, as a Stripe payment linked by email at best. If it charges into its own account, no.
Can I see which article brought the most clients?
The page breakdown puts revenue beside each page, so articles that bring paying clients can be told from ones that bring only readers.