Services and bookings
For resume writers: which searches bring orders, and when job seekers buy.
A resume-writing service sells packages from a pricing page: a resume, a cover letter, a LinkedIn profile, with rush delivery as an add-on, often to someone in a hurry. Tally ties each order to the visit behind it, so you can see which searches and posts bring buyers and when they order.
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01How they sell
- One-offTiered packages paid once, from a resume alone to a full set with cover letter and LinkedIn profile, plus rush delivery and extra revisions.
- SubscriptionA few services offer a monthly plan for ongoing updates and job-search support.
02Payments it reads
- StripePackages through Stripe Checkout or Payment Links on the pricing page, with add-ons as extra line items and refunds read.
- Lemon SqueezyResume templates and guides sold as Lemon Squeezy downloads beside the writing service.
What Tally can't read
- Orders taken on Fiverr or Upwork aren't read; those platforms take the payment.
- Orders paid through PayPal outside your connected provider aren't read.
- The intake questionnaire and the documents you deliver aren't read; Tally sees the site's visits and the payment.
03Where buyers come from
- SearchSearches for a resume writer in a field or at a level bring buyers ready to order, often on their first or second visit.
- LinkedInPosts with before-and-after examples bring job seekers from the LinkedIn app.
- Review sitesBuyers compare services on review sites and arrive with a referrer, so each site's orders can be counted.
- AI assistantsPeople asking an assistant for a resume service follow its suggestions into a channel of their own.
04What Tally answers
When do job seekers order?
Peak hours lays out orders by weekday and hour, naming the busiest three only when there are enough orders, so you can staff rush delivery for when it's needed.
Peak hoursDo buyers order on their first visit?
Path to purchase gives the share who buy on their first visit and the median time for the rest, with the pages they saw, such as samples and pricing.
Path to purchaseWhich search terms' pages bring orders?
The page breakdown puts revenue beside each landing page, so the service page for a field or a level that sells can be found, and AI assistants get a channel of their own.
Sources with revenueDo buyers look at the samples before ordering?
Heatmaps show clicks and scroll on the pricing and samples pages, so you can see whether visitors open the samples and reach the package table.
Heatmaps
05Numbers worth watching
- First-visit buyers
- The share who order on their first visit, high for a buyer in a hurry and a sign the pricing page answers their questions.
- Revenue per visitor
- Revenue per visitor by source and landing page, which shows the searches worth writing more pages for.
- Refunds and chargebacks
- Refunds by source, which can point at a channel whose buyers expected something else.
- Visitors from AI assistants
- Visits from AI assistants and the orders behind them.
06An example
Busiest on Mondays, 14:00–17:00
2.1× the visits of an average three hours. Post around Mon 13:00 to be there as they arrive.
Shades are each hour's average over the times this period holds it, so a weekday that comes round five times doesn't outshine one that comes round four. The totals beside and below are the period's actual sums, not averages.
07Setting up
- WordPressAdd the tag through your theme's header so the pricing page, samples and service pages carry it.
- StripePass the visitor's id in Checkout metadata from the pricing page, or use Payment Links in cookie mode, which the snippet tags itself.
- Mark the rush-delivery checkbox or add-on button with data-fast-goal, so interest in rush delivery counts by source.
08Questions
Do add-ons show as separate sales?
If they're on the same checkout, they're part of one payment; if a client buys extra revisions later, that's a new payment on their row.
Can Tally see the client's resume or questionnaire?
No. It counts visits and payments. If you turn on session replay, inputs are masked, so form answers aren't recorded.
I also sell on Fiverr. Can those orders be combined?
No. Fiverr takes the payment, so those orders aren't read. Orders paid through your own Stripe or Lemon Squeezy are.