Templates and digital downloads
For resume template sellers: which pin, video or format page sold the template.
Resume templates sell to job seekers who want a clean layout in Word, Google Docs or Canva today, usually found through a pin, a career video or a search for their job title. Tally ties each order on your own checkout to the visit behind it, so you can see which pages and sources sell templates and cover-letter bundles.
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01How they sell
- One-offA template in several formats, or a bundle with a matching cover letter and reference page, bought once.
- FreemiumA free one-page layout that shows the style and leads to the full set with matching pages.
02Payments it reads
- Lemon SqueezyCheckout links that deliver the files or the template links, with tax handled for buyers abroad; orders and refunds are read.
- StripePayment Links on each template page; refunds and chargebacks are read.
What Tally can't read
- Etsy and Creative Market sales aren't read.
- Edits made in Word, Google Docs or Canva after purchase aren't tracked.
- Whether a buyer lands the job is never known to Tally; it sees the visit and the order only.
03Where buyers come from
- PinterestPins of resume layouts send job seekers browsing styles on phones, who may switch to a computer to buy and edit.
- Job-title searchesSearches for a resume template for a nurse or a software engineer land on job-title pages, ranked by revenue in the page breakdown.
- Career videosResume makeovers on TikTok and YouTube send viewers through a bio or description link.
- Student career pagesUniversity career guides and student forums send graduates looking for a first professional layout.
04What Tally answers
Which format sells best: Word, Google Docs or Canva?
If each format has its own page, the page breakdown gives each one's visits and the revenue of its visitors, which answers it without guessing.
Sources with revenueDo job seekers buy on their first visit?
Path to purchase gives the share who pay on the first visit and the median time and visits for the others.
Path to purchaseDo buyers look through every page of the preview?
What they read gives buyers' scroll depth on each template page against everyone else's, so you can see whether the cover-letter preview is reached.
What they readWhich source brings refunds from buyers who expected another format?
Each refund sits on the order it reverses, with that order's visits and credited source, so a source that sends mismatched buyers shows up.
ReceiptsWhich hours do templates sell in?
Peak hours sets sales against weekday and hour, and names the busiest three hours once there's enough data.
Peak hours
05Numbers worth watching
- First-visit buyers
- The share who buy on the first visit, which shows how many job seekers arrive ready to buy.
- Conversion
- Paying visitors over visitors per template page.
- Refunds and chargebacks
- Refunds by source, often a sign that a page wasn't clear about the format.
06An example
Path to purchase
Last 30 days · 105 of 124 new sales, the ones linked to a visitor
Median time to buy
3days
from their first visit
Median visits
3visits
the one they paid in included
Bought on the first visit
12%
13 of 105
Pages before buying
11
median pages viewed
Where buyers came from, and who closed the sale
105 new sales: where each buyer first came from, and the source credited with the sale.
50% of new sales were credited to the source that first brought the buyer in. Hover or focus a flow for its numbers.
- Googlecredited toGoogle26
- x.comcredited tox.com10
- Other (3 sources)credited toOther (3 sources)10
- Directcredited toOther (3 sources)9
- ChatGPTcredited toChatGPT9
- Other (3 sources)credited toNewsletter9
- Redditcredited toReddit8
- Googlecredited toNewsletter6
6 smaller flows in the table below.
Show the flows as a table
| Brought them in | Credited with the sale | New sales | Share |
|---|---|---|---|
| 26 | 25% | ||
| x.com | x.com | 10 | 10% |
| Other (3 sources) | Other (3 sources) | 10 | 10% |
| Direct | Other (3 sources) | 9 | 9% |
| ChatGPT | ChatGPT | 9 | 9% |
| Other (3 sources) | Newsletter | 9 | 9% |
| 8 | 8% | ||
| Newsletter | 6 | 6% | |
| Direct | 5 | 5% | |
| x.com | 5 | 5% | |
| 3 | 3% | ||
| Direct | 2 | 2% | |
| ChatGPT | 2 | 2% | |
| Other (3 sources) | ChatGPT | 1 | <1% |
Time from first visit to purchase
- 13Same visit: 13 sales (12%), bought in their first visit
- 13Same day: 13 sales (12%), a later visit, under 24 hours after the first
- 301–3 days: 30 sales (29%), 1 to 3 days after the first visit
- 194–7 days: 19 sales (18%), 4 to 7 days after the first visit
- 151–2 weeks: 15 sales (14%), 8 to 14 days after the first visit
- 102–4 weeks: 10 sales (10%), 15 to 28 days after the first visit
- 51–3 months: 5 sales (5%), 29 to 90 days after the first visit
- 03+ months: 0 sales (0%), 91 days or more after the first visit
Pages buyers saw before paying
Share of the 105 buyers who viewed each page before paying
- /pricing96%, 101 of 105 buyers
- /71%, 75 of 105 buyers
- /signup63%, 67 of 105 buyers
- /docs38%, 40 of 105 buyers
- /blog/stripe-fees26%, 28 of 105 buyers
- /compare21%, 23 of 105 buyers
- /changelog8%, 9 of 105 buyers
- /blog/launch-week5%, 6 of 105 buyers
Only new sales count here. Renewals and upgrades belong to the visit that won the subscription, so counting them would count that journey again.
07Setting up
- Lemon SqueezyOpen Lemon Squeezy checkout with tally_visitor_id in custom data from each template page.
- Any HTML siteAdd the tag to every template, format and job-title page.
- Give each file format its own product page, so the page breakdown can tell you which format sells.
08Questions
Does Tally read Etsy sales?
No. Etsy takes those orders and pays you out. Orders on your own checkout through Lemon Squeezy, Stripe, Paddle or Polar are read.
Can I see which format a buyer chose?
Only through pages or goals: a page per format, or a goal sent when someone picks one. The payment itself isn't broken down by file.
Does a cover letter bought later count separately?
Yes. A separate payment is a separate sale, credited to the visit before it.