Get started in four steps

1. 1

   Sign up with your name, your email and a password. 14 days free, no card needed.

2. 2

   Open the link in the email we send and press Confirm.

3. 3

   Add your first site: its name, its domain (its subdomains are counted too) and how its visitors are counted.

   Mode	What it does
   Cookie	A first-party cookie recognises returning visitors across days.
   Cookieless	No cookie. Each visitor is counted once per day.
   Consent first	Cookieless until your banner reports consent, then a cookie.

   Not sure? Cookie mode shows the most. In the EU and the UK a cookie that isn't strictly necessary usually needs consent, which consent-first mode asks for. How the modes differ.

The setup steps across the top: Your site, The snippet, Payments. You can leave at any step; signing in again brings you back to it.

The next page is Add the snippet to yoursite.com, with your site's own tag on it. The tag also stays on the site's Setup page.

Paste the tag into the <head> of every page. It loads with defer, so it never holds up your page. Choose your platform:

<script defer data-site="k3xq2mfa7twp" src="https://t.tallybyoutpost.com/script.js"></script>

<head>
  <script defer data-site="k3xq2mfa7twp" src="https://t.tallybyoutpost.com/script.js"></script>
</head>

<script defer data-site="k3xq2mfa7twp" src="https://t.tallybyoutpost.com/script.js"></script>

<script defer data-site="k3xq2mfa7twp" src="https://t.tallybyoutpost.com/script.js"></script>

<script defer data-site="k3xq2mfa7twp" src="https://t.tallybyoutpost.com/script.js"></script>

<script defer data-site="k3xq2mfa7twp" src="https://t.tallybyoutpost.com/script.js"></script>

<script defer data-site="k3xq2mfa7twp" src="https://t.tallybyoutpost.com/script.js"></script>

This is an example site's tag: yours carries your site's id. Each platform has its own page.

The page waits for the first visit, then says where it came from:

Open your site in a browser while the page is open: it checks every 2 seconds. In your browser's developer tools, the Network tab shows a request to /api/event for each page, answered with 202.

Still waiting? A visit from your own machine counts only with data-allow-localhost (testing on localhost), and an ad blocker may stop the script (serve it from your domain). Nothing showing up lists the rest.

Choose the provider you sell through. You make a key that can do only what Tally needs, and paste it:

Each provider's page lists the permissions to give the key and where to make it.

Tally checks the key with real calls and names any permission that's missing. Then it adds its own webhook, so new payments arrive as they happen, and imports the past 365 days, showing how far it has got.

The provider shows as connected on the Integrations page, with how many payments it has read and when the last one arrived. Past payments appear on Sales as they're imported.

The import brings history. To tie the sales that come next to the visit that earned them, your checkout carries the visitor's id. Your provider's page has the code:

• Stripe CheckoutPass the visitor's id when your server creates a Checkout Session.
• Stripe Payment LinksThe snippet tags buy.stripe.com links on its own.
• PaddleThe visitor's id in customData where Paddle.js opens the checkout.
• Lemon SqueezyThe visitor's id as custom data on buy links.
• PolarThe visitor's id in metadata, or as a checkout link's reference_id.
• WooCommerceThe snippet on the order-received page, and nothing else.

Open Sales and choose a payment. Then open Coverage and fixes.

Each payment unfolds into its receipt: the buyer's first visit, the visit that gets the credit, what tied the payment to that browser, and the payment, each with an id you can look up with your provider. When nothing links a sale, the receipt says why.

Coverage is the share of sales tied to a visitor, and a fix for each kind that isn't, with the code to add:

Make a test purchase from a browser that has visited your site (a test-mode key sees test payments). Within a minute or so its receipt says Linked by checkout metadata, or your checkout's own method, with High confidence.