For 3D asset makers: which renders, tutorials and free assets bring paying artists.

01How they sell

• SubscriptionA library subscription with monthly download credits, used by archviz studios and freelancers.
• One-offSingle models, material packs or a Blender add-on bought once, with paid upgrades for major add-on versions.
• FreemiumFree CC0 assets that bring artists to the library and show the quality of the paid ones.

02Payments it reads

• StripeLibrary subscriptions and one-off packs through Checkout; renewals, refunds and chargebacks are read.
• PaddleMerchant of record for libraries selling to studios worldwide; transactions and renewals are read.
• Lemon SqueezyAdd-ons sold with licence keys and updates; orders and refunds are read.

03Where buyers come from

• Blender tutorialsTutorials that use your assets or add-on on screen send viewers through the description link.
• Free asset pagesCC0 downloads rank in search and bring artists back when they need the paid library.
• Render postsRenders made with your assets, posted on ArtStation or X with credit, send artists who want the same look.
• Archviz communitiesForums and groups for architectural visualization send studio artists looking for a library they can rely on.

04What Tally answers

1. Do free downloaders become subscribers?

   Count free downloads as a goal; the goals view gives completions, how many of those visitors paid and their revenue, and a funnel shows the drop to the plan page.

   Goals and funnels

2. Which source brings studios that keep subscribing?

   Lifetime value by first source gives renewals and average lifetime revenue, so tutorial viewers and archviz forums can be compared once a few months have passed.

   Lifetime value

3. Which tutorial brought our add-on buyers?

   With a UTM on each tutorial's link, the campaign breakdown shows every video's visits and the revenue behind them.

   Sources with revenue

4. Which render post sold the material pack?

   Each sale's receipt lists the visits before it and the credited one, so a post's sales can be counted one by one.

   Receipts

05Numbers worth watching

Goal conversion

The share of visitors who take a free asset, by source, the first step toward a subscription.

Renewals

Subscription renewals by first source, the base of a library business.

Lifetime value by first source

Average lifetime revenue by first source, where a studio that stays for years outweighs many single packs.

06An example

07Setting up

1. Any HTML siteAdd the tag to every asset, category and plan page, and to the free asset pages that bring the search traffic.
2. StripeCreate the subscription's Checkout Session with tally_visitor_id in metadata and subscription_data, so renewals keep the source.
3. Mark free download buttons with data-fast-goal, so freebies can be followed through to paid plans.

08Questions

• Can Tally read our marketplace sales?

  No. Marketplaces pay you out themselves. Your own store's payments through Stripe, Paddle, Lemon Squeezy or Polar are read.

• Do downloads paid with credits count as sales?

  No. The credit pack or plan is the sale; spending credits happens in your own system and isn't read.

• Is a paid upgrade to a new add-on version a new sale?

  Yes. It's a payment of its own, credited to the visit before it, and added to the buyer's lifetime value.