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For sample pack sellers: which cook-up video or free kit sold the pack.

Sample packs and drum kits sell to producers who heard them in a cook-up video, grabbed a free kit for an email, and came back for the paid one. Tally ties each pack, bundle and membership to the visit before it, so you can see which videos, free kits and producer communities sell sounds, and which buyers keep collecting.

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01How they sell

  • One-offPacks of loops, one-shots, MIDI or synth presets bought once, plus bundles and holiday deals.
  • FreemiumFree drum kits given for an email address, which put producers on your list before the paid pack.
  • SubscriptionA sound membership with new packs each month through your own checkout, for producers who want a steady supply.

02Payments it reads

  • Lemon SqueezyCheckout links that deliver the pack's zip, with tax handled for producers abroad; orders, renewals and refunds are read.
  • StripePayment Links or Checkout on your own site for packs and the membership; refunds and chargebacks are read.

What Tally can't read

  • Royalties from Splice and other sample subscription services aren't read.
  • Packs sold through BeatStars, Bandcamp or Gumroad aren't read.
  • Orders through a Shopify store's checkout aren't read; only the four connected providers are.

03Where buyers come from

  • Cook-up videosYouTube and TikTok videos building a beat from the pack send producers who heard the sounds in use.
  • Free kit emailsProducers who took a free kit come back from your emails; tagged links put each send's sales on its own row.
  • Producer DiscordsLinks passed around in producer servers arrive without a referrer and land among the shared links in Readable Direct.
  • InstagramLoop previews over a visualizer open in Instagram's in-app browser, which Readable Direct names.

04What Tally answers

  1. Do free kit downloaders buy the paid pack?

    Send tally('free_kit') when the form is submitted; the goals view gives completions, how many of those visitors paid and the revenue they brought.

    Goals and funnels

  2. Which cook-up video sold the most packs?

    With a UTM campaign on each video's link, the campaign breakdown lists every video with the revenue behind its visits.

    Sources with revenue

  3. Do buyers keep collecting packs?

    Lifetime value by first source gives repeat rate and average lifetime revenue, so producers who buy every release show which source found them.

    Lifetime value

  4. When do producers buy?

    Peak hours lays out sales by weekday and hour, so late-night sessions or weekend buying show; the top three hours appear only with enough sales.

    Peak hours

  5. How much comes from links shared in Discord servers?

    Readable Direct splits no-referrer visits into typed, shared links, returns from checkout and in-app browsers, so links passed around in servers are counted on their own.

    Readable Direct

05Numbers worth watching

Goal conversion
The share of visitors who take the free kit, by source, the first step toward a paid pack.
Repeat rate
The share of buyers who bought again, the sign your sound has fans rather than one-off customers.
First-visit buyers
How many buy on their first visit, usually straight after hearing the pack in a video.

06An example

Example

Path to purchase

Last 30 days · 105 of 124 new sales, the ones linked to a visitor

Median time to buy

3days

from their first visit

Median visits

3visits

the one they paid in included

Bought on the first visit

12%

13 of 105

Pages before buying

11

median pages viewed

Where buyers came from, and who closed the sale

105 new sales: where each buyer first came from, and the source credited with the sale.

50% of new sales were credited to the source that first brought the buyer in. Hover or focus a flow for its numbers.

  1. Googlecredited toGoogle26
  2. x.comcredited tox.com10
  3. Other (3 sources)credited toOther (3 sources)10
  4. Directcredited toOther (3 sources)9
  5. ChatGPTcredited toChatGPT9
  6. Other (3 sources)credited toNewsletter9
  7. Redditcredited toReddit8
  8. Googlecredited toNewsletter6

6 smaller flows in the table below.

Show the flows as a table
105 new sales: where each buyer first came from, and the source credited with the sale.
Brought them inCredited with the saleNew salesShare
GoogleGoogle2625%
x.comx.com1010%
Other (3 sources)Other (3 sources)1010%
DirectOther (3 sources)99%
ChatGPTChatGPT99%
Other (3 sources)Newsletter99%
RedditReddit88%
GoogleNewsletter66%
DirectGoogle55%
x.comGoogle55%
RedditGoogle33%
DirectReddit22%
ChatGPTGoogle22%
Other (3 sources)ChatGPT1<1%

Time from first visit to purchase

  1. 13Same visit: 13 sales (12%), bought in their first visit
  2. 13Same day: 13 sales (12%), a later visit, under 24 hours after the first
  3. 301–3 days: 30 sales (29%), 1 to 3 days after the first visit
  4. 194–7 days: 19 sales (18%), 4 to 7 days after the first visit
  5. 151–2 weeks: 15 sales (14%), 8 to 14 days after the first visit
  6. 102–4 weeks: 10 sales (10%), 15 to 28 days after the first visit
  7. 51–3 months: 5 sales (5%), 29 to 90 days after the first visit
  8. 03+ months: 0 sales (0%), 91 days or more after the first visit

Pages buyers saw before paying

Share of the 105 buyers who viewed each page before paying

  1. /pricing96%, 101 of 105 buyers
  2. /71%, 75 of 105 buyers
  3. /signup63%, 67 of 105 buyers
  4. /docs38%, 40 of 105 buyers
  5. /blog/stripe-fees26%, 28 of 105 buyers
  6. /compare21%, 23 of 105 buyers
  7. /changelog8%, 9 of 105 buyers
  8. /blog/launch-week5%, 6 of 105 buyers

Only new sales count here. Renewals and upgrades belong to the visit that won the subscription, so counting them would count that journey again.

Fig. 1Path to purchase on the example site. For a sample pack seller, compare the share who buy on their first visit with the median time for producers who took a free kit first.

07Setting up

  1. Any HTML siteAdd the tag to the head of every pack page and the free kit page.
  2. Lemon SqueezyOpen Lemon Squeezy checkout with tally_visitor_id in custom data, so each pack links with high confidence.
  3. Call tally('identify', { email }) when someone signs up for the free kit, so a pack bought later from an email links even on another device.

08Questions

  • Can Tally read our Splice royalties?

    No. Splice pays you out itself. Tally reads packs sold through your own checkout on Lemon Squeezy, Stripe, Paddle or Polar.

  • Do free kit downloads count as sales?

    No, they carry no payment. As a goal, they show how many free kit takers go on to buy.

  • A producer buys a bundle of three packs. One sale or three?

    One payment is one sale. Three separate checkouts would be three sales, each credited to the visit before it.

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