Templates and digital downloads
For game asset creators: what your own store sells, and which posts and jams send the buyers.
Game asset creators sell sprite sheets, tilesets, sound packs and models across marketplaces, and the direct sales on their own store are the ones they can study visit by visit. Tally reads those direct orders and the visits before them, so you can see which devlogs, jams and posts bring developers who buy and come back.
14 days free, no card needed.
01How they sell
- One-offAsset packs and bundles bought once, with a commercial licence for games of any size.
- SubscriptionA membership with every pack and each new release, renewing monthly through your own checkout.
- FreemiumFree starter packs that show the art style and link to the full set.
02Payments it reads
- Lemon SqueezyPacks and bundles with file delivery and tax handled; orders, subscription invoices and refunds are read.
- StripeCheckout or Payment Links on your own store for packs and the membership; renewals and chargebacks are read.
What Tally can't read
- Sales on the Unity Asset Store, Fab or itch.io are paid out by those stores and aren't read.
- Bundle sales through Humble or other bundle sites aren't read.
- Patreon pledges that give early access to packs aren't read.
- Downloads of your free packs from marketplaces aren't counted; only visits to your own site are.
03Where buyers come from
- Game jamsJam weeks send developers hunting for assets fast; peak hours and spike alerts show the rush as it happens.
- r/gamedev and XClips of a pack in action, on screenshot-sharing days, send developers who judge the style at a glance.
- YouTube devlogsDevelopers who credit your assets in a devlog send viewers through the description link to your store.
- Marketplace profilesYour marketplace pages can link to your own store; those visits arrive with the marketplace as referrer.
04What Tally answers
Can we see a jam's rush as it starts?
A spike alert fires when visits jump above the usual level, by email, Slack, Discord, Telegram or webhook, and sale alerts follow each order as it's linked.
Alerts and digestsWhich devlog or post sent buyers to our own store?
The referrer and campaign breakdowns carry the revenue behind each row, so a devlog that sent ten buyers outranks a post that sent a thousand browsers.
Sources with revenueDo pack buyers come back for the next one?
Lifetime value by first source gives repeat rate and average lifetime revenue, so sources whose developers buy every new pack show apart.
Lifetime valueWhich days and hours sell asset packs?
Peak hours lays out sales by weekday and hour over the period you choose, and names the three busiest hours once there are enough orders.
Peak hours
05Numbers worth watching
- Repeat rate
- The share of buyers who bought another pack, the sign of developers adopting your style for a whole game.
- Revenue by source
- The money behind each devlog, jam and community post for your direct sales.
- Conversion
- Paying visitors over visitors per source, which shows whether marketplace profile links bring buyers to your store.
06An example
Busiest on Mondays, 14:00–17:00
2.1× the visits of an average three hours. Post around Mon 13:00 to be there as they arrive.
Shades are each hour's average over the times this period holds it, so a weekday that comes round five times doesn't outshine one that comes round four. The totals beside and below are the period's actual sums, not averages.
07Setting up
- Any HTML siteAdd the tag to the head of your store and every pack page; a static site needs nothing more.
- Lemon SqueezyOpen Lemon Squeezy checkout with tally_visitor_id in custom data from each pack page, so orders link with high confidence.
- Put a UTM link to your store in the readme of each free pack, so developers who found you through a freebie have a source.
08Questions
Most of our sales are on the Unity Asset Store. Is Tally useful?
For the direct share. It reads your own store's orders and shows which visits led to them; marketplace revenue stays in the marketplaces' own reports.
Do itch.io sales show up?
No. itch.io takes the payment and pays you out. Only Stripe, Paddle, Lemon Squeezy and Polar are read.
Is a membership renewal tied to the post that won the member?
Yes. A renewal takes the link of the first payment, so the member stays with the source that brought them.